If there’s one thing we’ve learned, it’s that sometimes a thoughtless post on social media can have expensive consequences. Forrest Lucas, the co-founder of Lucas Oil, has certainly demonstrated this following an outrageous outburst on Facebook by his wife. He has taken out a full-page advert in the Indianapolis Star to apologise on her behalf.
Charlotte Lucas had posted on her social media feed:
“I’m sick and tired of minorities running our country! As far as I’m concerned, I don’t think that atheists (minority), muslims (minority) nor any other minority group has the right to tell the majority of the people in the United States what they can and cannot do here. Is everyone so scared that they can’t fight back for what is right or wrong with his country?”
The post was not up for long, and was deleted again soon afterwards. Charlotte apologised at the time, declaring that she had been trying to vent the anger that she felt over the influence exerted by special interest groups over elected officials. In a move to address ongoing anger over the post however, her husband took out the ad, part of which read:
“Although it was not Charlotte’s intent to offend anyone, her comments were harsh and insensitive. Her words were hurtful to many and disappointing to all. Make no mistake, Charlotte feels extremely saddened by her actions and regrets the posting.”
While unequivocal, some might have liked to see the apology come directly from her, while others have wondered if this method of apology might not catch on both in traditional and online media – perhaps a series of sponsored tweets to apologise for your children’s’ behaviour could be offered to parents by enterprising entrepreneurs.